BIC

Pioneers in the writing instrument, lighter, and shaver industries, BIC® products have been simplifying the lives of million of people for over 50 years. Since its creation, BIC has built its success on a simple strategic principle: we offer simple, inventive and reliable choices for everyone, everywhere, every time. Constantly adapting to meet new consumer expectations, BIC® products continue to achieve their goals by respecting three fundamental values:

Functionality: Above all, a BIC® product is designed to serve a very precise function – trace a line, produce a flame, remove hair. Its design and technology reflect the utmost in effectiveness. Each BIC® product is intended to simplify the life of the consumer.

Accessibility: Offering everyone the possibility of buying high-quality products at reasonable prices is a priority for BIC. Optimizing the product’s design, the choice of raw materials, and different retailing methods help keep this promise.

Quality: Since its creation, the Group has placed quality at the heart of its strategy. Thanks to first-rate design, continuous quality control (for example, 100 % of the Group’s lighters are tested and undergo more than 50 automated quality controls), BIC® products are appreciated throughout the world.

The BIC® Boy: A Global Icon

The BIC boy is one of the most well-known corporate images in the world. He was first designed in 1961 by the world-famous, French graphic designer, Monsieur Raymond Savignac for an advertisement.

The original advertisement showed a French schoolboy in uniform, with a BIC® pen held behind his back. The schoolboy’s head represented the pens’ new tungsten carbide ball. The image was later stylized to become part of the BIC logo.

BIC & Education

Since it’s inception BIC has been synonymous with education. The BIC Cristal® was probably your first ballpoint pen. BIC understands its position in the classroom and takes this responsibility very seriously. To that end BIC has created a number of web sites completely dedicated to today’s teachers, students and parents including:

• BIC Teachers – An extensive resource for teachers.
• Play Safe! Be Safe! – Safety tips for children, parents and teachers.
• Teacher Times – A newsletter with fresh and innovative ideas for the classroom.
• It’s Your BIC – Fun, games and activities for kids

You’ll find more helpful BIC information on the BIC Resources Page of this web site.